
Hi, I'm Dejan, and I focus on building effective digital products.
With over 10 years of experience in UI/UX and Product Design, I solve real user problems using intuitive, data-driven design.
Puffy - Landing Page
Enhance - UX Dashboard
Hyperoptic - Package Selection
MyHouz - Homepage
Design System - Hyperoptic
MyHouz - Filters
Hyperoptic - MyAccount Dashboard
Puffy - Homepage
Explore my work.
See how I’ve solved design problems and delivered user-centered solutions in these selected case studies.
User Interface Design
Wireframing
Design Systems
UX Design
A/B Testing
User Journey Mapping
Mobile App Design
Competitive Analysis
Visual Design
User-Centered Design
Usability Testing
User Flows
Product Strategy
User Interface Design
Wireframing
Design Systems
UX Design
A/B Testing
User Journey Mapping
Mobile App Design
Competitive Analysis
Visual Design
User-Centered Design
Usability Testing
User Flows
Product Strategy
User Interface Design
Wireframing
Design Systems
UX Design
A/B Testing
User Journey Mapping
Mobile App Design
Competitive Analysis
Visual Design
User-Centered Design
Usability Testing
User Flows
Product Strategy
Boosting Revenue by 17%: A UX Redesign Success Story at Puffy.com
Discover how I led a strategic redesign of Puffy.com's product comparison page, enhancing user experience and significantly increasing key performance metrics.
Discover how I led a strategic redesign of Puffy.com's product comparison page, enhancing user experience and significantly increasing key performance metrics.

Designing a comprehensive real estate platform
Discover my work on launching a real estate platform from scratch, showcasing my ability to handle a project from concept to completion.
Discover my work on launching a real estate platform from scratch, showcasing my ability to handle a project from concept to completion.

Improving UX for a leading UK broadband provider
Discover how I enhanced the user experience for a leading UK broadband provider.
Explore my work on user research, pain point identification, and design improvements.
Discover how I enhanced the user experience for a leading UK broadband provider. Explore my work on user research, pain point identification, and design improvements.
Discover how I enhanced the user experience for a leading UK broadband provider.
Explore my work on user research, pain point identification, and design improvements.

Optimizing the order to activation process
Learn how I tackled another significant challenge at Hyperoptic by improving the Order to Activation journey. Dive into the details of my approach to enhance this user experience.
Learn how I tackled another significant challenge at Hyperoptic by improving the Order to Activation journey. Dive into the details of my approach to enhance this user experience.

Client & Team Feedback
"Dejan exemplified our ‘We Are’ principle of being proactive by elevating the new MP design. He took the initiative to create a streamlined user journey, incorporating modern, user-centric features. By anticipating user needs and implementing innovative solutions.
Dejan contributed to improving our digital interface and overall user experience. His work showcases both creativity and a deep understanding of user-centered design principles."
RGG Company"I’d like to say that Dejan did an amazing job with the reskinning of our homepage. Dejan also worked on the design of 5 main pages of our website. He did a very good job and took the time to discuss every detail with us, ensuring the design aligned with our strategy and goals. I strongly recommend Dejan; he is a true professional who meets deadlines and gives great advice."
Albéric de Bernis, CEO monTransport"Dejan has been very proactive in suggesting various design ideas and color schemes. We appreciate that the design is very amendable to color change and utilizes mostly standard iOS design elements. This design is easy on the eye, functional, and simple to maintain from a software standpoint. Thank you!"
Yuri Brigance, Founder of Felix"Dejan exemplified our ‘We Are’ principle of being proactive by elevating the new MP design. He took the initiative to create a streamlined user journey, incorporating modern, user-centric features. By anticipating user needs and implementing innovative solutions.
Dejan contributed to improving our digital interface and overall user experience. His work showcases both creativity and a deep understanding of user-centered design principles."
RGG Company"I’d like to say that Dejan did an amazing job with the reskinning of our homepage. Dejan also worked on the design of 5 main pages of our website. He did a very good job and took the time to discuss every detail with us, ensuring the design aligned with our strategy and goals. I strongly recommend Dejan; he is a true professional who meets deadlines and gives great advice."
Albéric de Bernis, CEO monTransport"Dejan has been very proactive in suggesting various design ideas and color schemes. We appreciate that the design is very amendable to color change and utilizes mostly standard iOS design elements. This design is easy on the eye, functional, and simple to maintain from a software standpoint. Thank you!"
Yuri Brigance, Founder of Felix"Dejan exemplified our ‘We Are’ principle of being proactive by elevating the new MP design. He took the initiative to create a streamlined user journey, incorporating modern, user-centric features. By anticipating user needs and implementing innovative solutions.
Dejan contributed to improving our digital interface and overall user experience. His work showcases both creativity and a deep understanding of user-centered design principles."
RGG Company"I’d like to say that Dejan did an amazing job with the reskinning of our homepage. Dejan also worked on the design of 5 main pages of our website. He did a very good job and took the time to discuss every detail with us, ensuring the design aligned with our strategy and goals. I strongly recommend Dejan; he is a true professional who meets deadlines and gives great advice."
Albéric de Bernis, CEO monTransport"Dejan has been very proactive in suggesting various design ideas and color schemes. We appreciate that the design is very amendable to color change and utilizes mostly standard iOS design elements. This design is easy on the eye, functional, and simple to maintain from a software standpoint. Thank you!"
Yuri Brigance, Founder of Felix"Dejan exemplified our ‘We Are’ principle of being proactive by elevating the new MP design. He took the initiative to create a streamlined user journey, incorporating modern, user-centric features. By anticipating user needs and implementing innovative solutions.
Dejan contributed to improving our digital interface and overall user experience. His work showcases both creativity and a deep understanding of user-centered design principles."
RGG Company"I’d like to say that Dejan did an amazing job with the reskinning of our homepage. Dejan also worked on the design of 5 main pages of our website. He did a very good job and took the time to discuss every detail with us, ensuring the design aligned with our strategy and goals. I strongly recommend Dejan; he is a true professional who meets deadlines and gives great advice."
Albéric de Bernis, CEO monTransport"Dejan has been very proactive in suggesting various design ideas and color schemes. We appreciate that the design is very amendable to color change and utilizes mostly standard iOS design elements. This design is easy on the eye, functional, and simple to maintain from a software standpoint. Thank you!"
Yuri Brigance, Founder of Felix
Client & Team Feedback
"Dejan exemplified our ‘We Are’ principle of being proactive by elevating the new MP design. He took the initiative to create a streamlined user journey, incorporating modern, user-centric features. By anticipating user needs and implementing innovative solutions.
Dejan contributed to improving our digital interface and overall user experience. His work showcases both creativity and a deep understanding of user-centered design principles."
RGG Company"I’d like to say that Dejan did an amazing job with the reskinning of our homepage. Dejan also worked on the design of 5 main pages of our website. He did a very good job and took the time to discuss every detail with us, ensuring the design aligned with our strategy and goals. I strongly recommend Dejan; he is a true professional who meets deadlines and gives great advice."
Albéric de Bernis, CEO monTransport"Dejan has been very proactive in suggesting various design ideas and color schemes. We appreciate that the design is very amendable to color change and utilizes mostly standard iOS design elements. This design is easy on the eye, functional, and simple to maintain from a software standpoint. Thank you!"
Yuri Brigance, Founder of Felix"Dejan exemplified our ‘We Are’ principle of being proactive by elevating the new MP design. He took the initiative to create a streamlined user journey, incorporating modern, user-centric features. By anticipating user needs and implementing innovative solutions.
Dejan contributed to improving our digital interface and overall user experience. His work showcases both creativity and a deep understanding of user-centered design principles."
RGG Company"I’d like to say that Dejan did an amazing job with the reskinning of our homepage. Dejan also worked on the design of 5 main pages of our website. He did a very good job and took the time to discuss every detail with us, ensuring the design aligned with our strategy and goals. I strongly recommend Dejan; he is a true professional who meets deadlines and gives great advice."
Albéric de Bernis, CEO monTransport"Dejan has been very proactive in suggesting various design ideas and color schemes. We appreciate that the design is very amendable to color change and utilizes mostly standard iOS design elements. This design is easy on the eye, functional, and simple to maintain from a software standpoint. Thank you!"
Yuri Brigance, Founder of Felix"Dejan exemplified our ‘We Are’ principle of being proactive by elevating the new MP design. He took the initiative to create a streamlined user journey, incorporating modern, user-centric features. By anticipating user needs and implementing innovative solutions.
Dejan contributed to improving our digital interface and overall user experience. His work showcases both creativity and a deep understanding of user-centered design principles."
RGG Company"I’d like to say that Dejan did an amazing job with the reskinning of our homepage. Dejan also worked on the design of 5 main pages of our website. He did a very good job and took the time to discuss every detail with us, ensuring the design aligned with our strategy and goals. I strongly recommend Dejan; he is a true professional who meets deadlines and gives great advice."
Albéric de Bernis, CEO monTransport"Dejan has been very proactive in suggesting various design ideas and color schemes. We appreciate that the design is very amendable to color change and utilizes mostly standard iOS design elements. This design is easy on the eye, functional, and simple to maintain from a software standpoint. Thank you!"
Yuri Brigance, Founder of Felix"Dejan exemplified our ‘We Are’ principle of being proactive by elevating the new MP design. He took the initiative to create a streamlined user journey, incorporating modern, user-centric features. By anticipating user needs and implementing innovative solutions.
Dejan contributed to improving our digital interface and overall user experience. His work showcases both creativity and a deep understanding of user-centered design principles."
RGG Company"I’d like to say that Dejan did an amazing job with the reskinning of our homepage. Dejan also worked on the design of 5 main pages of our website. He did a very good job and took the time to discuss every detail with us, ensuring the design aligned with our strategy and goals. I strongly recommend Dejan; he is a true professional who meets deadlines and gives great advice."
Albéric de Bernis, CEO monTransport"Dejan has been very proactive in suggesting various design ideas and color schemes. We appreciate that the design is very amendable to color change and utilizes mostly standard iOS design elements. This design is easy on the eye, functional, and simple to maintain from a software standpoint. Thank you!"
Yuri Brigance, Founder of Felix
Client & Team Feedback
"Dejan exemplified our ‘We Are’ principle of being proactive by elevating the new MP design. He took the initiative to create a streamlined user journey, incorporating modern, user-centric features. By anticipating user needs and implementing innovative solutions.
Dejan contributed to improving our digital interface and overall user experience. His work showcases both creativity and a deep understanding of user-centered design principles."
RGG Company"I’d like to say that Dejan did an amazing job with the reskinning of our homepage. Dejan also worked on the design of 5 main pages of our website. He did a very good job and took the time to discuss every detail with us, ensuring the design aligned with our strategy and goals. I strongly recommend Dejan; he is a true professional who meets deadlines and gives great advice."
Albéric de Bernis, CEO monTransport"Dejan has been very proactive in suggesting various design ideas and color schemes. We appreciate that the design is very amendable to color change and utilizes mostly standard iOS design elements. This design is easy on the eye, functional, and simple to maintain from a software standpoint. Thank you!"
Yuri Brigance, Founder of Felix"Dejan exemplified our ‘We Are’ principle of being proactive by elevating the new MP design. He took the initiative to create a streamlined user journey, incorporating modern, user-centric features. By anticipating user needs and implementing innovative solutions.
Dejan contributed to improving our digital interface and overall user experience. His work showcases both creativity and a deep understanding of user-centered design principles."
RGG Company"I’d like to say that Dejan did an amazing job with the reskinning of our homepage. Dejan also worked on the design of 5 main pages of our website. He did a very good job and took the time to discuss every detail with us, ensuring the design aligned with our strategy and goals. I strongly recommend Dejan; he is a true professional who meets deadlines and gives great advice."
Albéric de Bernis, CEO monTransport"Dejan has been very proactive in suggesting various design ideas and color schemes. We appreciate that the design is very amendable to color change and utilizes mostly standard iOS design elements. This design is easy on the eye, functional, and simple to maintain from a software standpoint. Thank you!"
Yuri Brigance, Founder of Felix"Dejan exemplified our ‘We Are’ principle of being proactive by elevating the new MP design. He took the initiative to create a streamlined user journey, incorporating modern, user-centric features. By anticipating user needs and implementing innovative solutions.
Dejan contributed to improving our digital interface and overall user experience. His work showcases both creativity and a deep understanding of user-centered design principles."
RGG Company"I’d like to say that Dejan did an amazing job with the reskinning of our homepage. Dejan also worked on the design of 5 main pages of our website. He did a very good job and took the time to discuss every detail with us, ensuring the design aligned with our strategy and goals. I strongly recommend Dejan; he is a true professional who meets deadlines and gives great advice."
Albéric de Bernis, CEO monTransport"Dejan has been very proactive in suggesting various design ideas and color schemes. We appreciate that the design is very amendable to color change and utilizes mostly standard iOS design elements. This design is easy on the eye, functional, and simple to maintain from a software standpoint. Thank you!"
Yuri Brigance, Founder of Felix"Dejan exemplified our ‘We Are’ principle of being proactive by elevating the new MP design. He took the initiative to create a streamlined user journey, incorporating modern, user-centric features. By anticipating user needs and implementing innovative solutions.
Dejan contributed to improving our digital interface and overall user experience. His work showcases both creativity and a deep understanding of user-centered design principles."
RGG Company"I’d like to say that Dejan did an amazing job with the reskinning of our homepage. Dejan also worked on the design of 5 main pages of our website. He did a very good job and took the time to discuss every detail with us, ensuring the design aligned with our strategy and goals. I strongly recommend Dejan; he is a true professional who meets deadlines and gives great advice."
Albéric de Bernis, CEO monTransport"Dejan has been very proactive in suggesting various design ideas and color schemes. We appreciate that the design is very amendable to color change and utilizes mostly standard iOS design elements. This design is easy on the eye, functional, and simple to maintain from a software standpoint. Thank you!"
Yuri Brigance, Founder of Felix



Senior UI/UX & Product Designer currently Based in Dubai
Senior UI/UX & Product Designer currently Based in Dubai
With over 10 years of experience in UI/UX and product design, I bring a user-centered approach to every project. I focus on creating intuitive, effective digital experiences that solve real user problems. Having collaborated with diverse clients and industries, I strive to turn complex challenges into seamless, engaging solutions that deliver measurable results.
With over 10 years of experience in UI/UX and product design, I bring a user-centered approach to every project. I focus on creating intuitive, effective digital experiences that solve real user problems. Having collaborated with diverse clients and industries, I strive to turn complex challenges into seamless, engaging solutions that deliver measurable results.
Years of experience
10+
Years of experience
10+
Years of experience
10+
Clients
30+
Clients
30+
Clients
30+
Projects Completed
60+
Projects Completed
60+
Projects Completed
60+
Hours of Designing
20,000+
Hours of Designing
20,000+
Hours of Designing
20,000+
2024 Dejan Velimirovic. All right reserved.